Lenovo Legion

With a tight deadline and a tiny budget, we were originally tasked to repurpose Lenovo Legion’s spring campaign assets for social media posts.
We decided to dream bigger.

Lenovo Legion gaming equipment is “stylish on the outside, savage on the inside”, so we partnered with a special effects make-up studio and three real gamers to launch Lenovo's 'Bring Out the Savage' campaign.

#BringOutYourSavage was developed and created 100% in-house at EP+Co – from concept to filing and production. The results brought out the pure and potent essence of how these gamers truly feel on the inside. The campaign consists of a range of highly visual social posts and one very emotional long-form film. And what did we learn...when you meet your inner savage, you meet the best part of yourself.