Reddit Recap
Reddit is nothing without our communities, so at the end of the year we like to leave them a little treat. We recap all the big moments that made Reddit, Reddit. The moments our communities created. They started the year by making waves in the stock market, and throughout the rest of 2021, continued to 'go to the moon' and make a real impact in each other's lives.
We created a consumer campaign (including Reddit’s first 3D billboard), a product experience, and a IGC highlight reel to highlight these powerful moments.
The product experience delivered personal recaps to our users to show stats related to their Reddit account.
As a thank you message to our creators, we make a reel every year of some of the best UGC on Reddit as a part of Reddit Recap.