Denny’s Mobile Relief Diner

Denny's is a brand that is deeply rooted in its brand purpose, which is "We love to feed people." So when Denny's saw the incredible devastation that Hurricane Harvey and Hurricane Irma had on many parts of Texas and South Florida, respectively, and wanted to find a way to help, it had to find a way to do so in the best way Denny's knew how--by offering as many people as it could a free hot meal when they could use it the most. This idea won us a Shorty!