Find Your People

Sharing deep, philosophical musings that pop into your head as you lather up? There's a subreddit for that! (r/ShowerThoughts.) Are pudgy cats your jam? Visit r/Chonkers. Adore dressing up as fictional characters? Try r/Cosplay.

Reddit boasts more than 100,000 communities catering to virtually every mainstream hobby, esoteric interest and oddball obsession. So, you're sure to find folks who share your passions, eager to chat for hours on just about every conceivable topic.

We wanted to showcase this community bond our users share, so we created Reddit’s first U.S. TV campaign “Find Your People” (which also ended up being a global 360 campaign).
We created the concept in-house and creative directed an agency partner to bring this to life.