Reddit Brand Evolution
Evolving the Reddit Brand: A More Accessible, Bespoke Typography, New Conversation Bubbles and Colors, and a New Snoo Logo - Now with Opposable Thumbs!
As the internet and redditors evolve, so does our brand — including Snoo. Yes, Snoo (and our brand colors and typography) is getting a makeover to help better reflect how our growing user base uses Reddit. These changes will help redditors worldwide continue engaging in conversations with each other.
Back in 2017, we launched the first Reddit mobile app, redesigned our desktop experience, and began to define the Reddit brand. Fast forward to today, a lot has changed in the world and with Reddit, so it’s the perfect time to evolve our brand to be more integrated, intuitive, and global.
These updates amplify what makes us unique – the conversations and discussions that can only happen on Reddit, so our new brand emphasizes these conversations and evolves to be more consistent, identifiable, and accessible to audiences everywhere.
At the center of a brand built on conversation is the Reddit Sans font family. Diverse and accessible, each typeface in the Reddit Sans family of fonts has unique strengths.
"The typeface of the Internet", the keystone Reddit Sans holds design traits gleaned from numerous specifications for universal use, legibility, and compliance. Aesthetically, the family is a hybrid of desirable evergreen style attributes, encompassing both Humanist (ex., Frutiger) and Geometric (ex., Futura) *sans serif* traditions in modern type—evolving beyond typical internet type solutions, and with many options for expansion already in play.
As a result, the character dimensions are always contemporary—suitable across all future surfaces, physical or virtual — and appropriate in even the most ephemeral or steadfastly permanent means of expression.
These foundational principles are essential in defining the visual translation of our brand. At the core, our look and feel is energetic and approachable, taking inspiration from the conversations and communities within the platform.
With this in mind, we use our bubble as the core of our identity system. We call this element the conversation bubble. This Bubble can be found nested within the counterforms of the wordmark, and the lowercase letters of Reddit Display. It can also be used as a graphic component, shape-shifting to accommodate all aspect ratios and content types.
